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The essence of strategy : this is how you make a difference in the healthcare market! A lot is said and written about strategy. Rightly so, because strategy is more important than ever to ensure the organization’s right to exist. Think of the major problems and the sometimes years-long search for a good strategy by

Successful healthcare marketing revolves around vision and action The healthcare sector has changed considerably in recent years and that requires healthcare organizations to take a different course with more market orientation, entrepreneurship and agility. But the implementation of health care marketing turns out to be more difficult than expected. It’s about vision and action. Difficult

The healthcare organization of the future The healthcare organization of the future has an external view and is extremely market and customer driven. They are strategically agile, work customer-driven, take the lead in networking and cooperation and form a platform for customers, employees and stakeholders, making smart use of new technological possibilities. Below we lift