“ WHAT SEPARATES IDEAL MARKETING FROM AVERAGE – MARKETING IS MEANT TO BE… FUNCTIONAL”
– Digital Ananth
Digital Ananth
Web & Digital Marketing Consultant
With the current trend of digital, mobile and social media, Customers are moving away from those traditional media and brand experiences. They are on the look out for fresh stories, genuine reasoning and moral authority in the brands they want to engage, interact and buy. Individual and business have to utilise these core values to attract the customers they want and increase marketing ROI.
Seven steps to digital marriage
BUSINESS & CUSOMETER
Digital Marketing can also be understood as Digital Marriage. It is a Marriage between your business and the customer. Let’s understand how this marriage works..
- Get Noticed. – Getting noticed on search engines & social platforms.
- Have A Conversation. – Communicating with users through content & Visuals.
- Go On A First Date . – Make them visit your Website or Landing Page.
- Go On Multiple Dates. – Delight the user to visit multiple times.
- Establish Your Relationship. – Establish a relationship by asking them to signup for opt-in forms & provide them interesting content & stuff.
- Get Engaged. – Customer buys your business solution.
- Get Married. – Delight the customers by providing business solutions to their problems o a long term relationship.
DIGITAL SOLUTIONS FOR BUSINESS HEROS
Consulting real heros to fix their business problems.
BRAND'S I'VE WORKED WITH
I have been fortunate to work with several exciting brands throughout my 22 years in web & digital marketing.
Here is a small sample of the many companies I have solved tasks for – either as a consultant, marketer or employee.
3M
IBM
IIITB
ICICI INFOTECH
MINDTREE
ING VYSYA
BHARAT GAS
ELBIT DIAGNOSTICS
BFW
SILVER SOFTWARE
MICO BOSCH
ACHARYA INSTITUTES
SEARCH ENGINE OPTIMIZATION
Search engine optimization is one of the most powerful tools to increase your online visibility and produces more results in the medium to long term . In terms of sales, it is one of the most important pillars for brands and digital marketers.
Who knows how Google really works? The only correct answer to that question is – only Google knows it. However, I have found a niche so that with scientific tests I can identify which factors need to be optimized for the most effective seo optimization .
SEO is a very technical area that must be worked on in a very professional way because several parameters must be respected so as not to take risks (of lowering the visibility of the site).
MY APPROACH
I study Google’s algorithm several hours a day, to keep our knowledge up-to-date, and we regularly adjust our methods so that i always use the most optimal techniques. I am also part of some of the biggest seo experts groups and member of several closed seo knowledge exchange groups.
I only use SEO techniques that comply with Google’s guidelines, so you are protected from possible manual penalties from Google. i also document all our work with monthly reports and phone calls or physical meetings.
CHECK IF YOU CAN COME TO THE TOP OF GOOGLE
If your site is not optimised or unable to compete with the keywords for which you would to be visible on top.
Strategy, SEO Optimization and Funnel Optimization
Digital Marketing that makes a difference
Content Marketing for Business Growth
Content marketing is many things. It can be product and category descriptions, educational content in the form of recipes and guides or the good story that stimulates emotions or sense.
What is content marketing? Content means content. And marketing means marketing. One does not exist without the other. Therefore, the most important task of marketers is to create some content that describes the product and in the long run creates some leads that will hopefully be converted into sales. It calls for a content marketing strategy, which is a concrete plan for the content that is to market a product.
If you do not have a plan that supports your business and your KPIs, base your content marketing on gut feelings. I have a strategy for all our marketing channels so that they play together and create value for each other.
Content as the prime mover
There is a clear synergy between, for example, newsletters, blog posts and PR work, as these are different initiatives that support each other and help to promote our messages.
Content marketing does not have to consist of a chrome-plated plan. As long as you keep track of why you are making two blog posts a month and what they should create of value. What else is the point of making them? I have a holistic approach to all this content marketing. Whether it is inbound marketing or outbound marketing. It should help you to make more meaningful content and become wiser about how to write and market yourself online.
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INDUSTRIES SERVED
UNICORN DIGITAL SOLUTIONS FROM ONE SOURCE
CLIENT'S THOUGHTS
We had a rebranding assignment to do, and it had to be done quickly for our client. Ananth managed it creatively and painlessly. He foresaw challenges that won us time and the task was accomplished satisfactorily. We will definitely collaborate with Digital Ananth again in the coming time ahead. Highly recommend his services for quick time quality lovers.
We had a good collaboration with Digital Ananth, who is both skilled at handling all the practicalities of our Social media marketig and at inspiring us with the latest opportunities in online marketing. He respond quickly to our wishes and is good at managing our budgets and getting the most out of them. He is a true professional that I have great confidence in
MY LATEST THOUGHTS
The essence of strategy : this is how you make a difference in the healthcare market! A lot is said and written about strategy. Rightly so, because strategy is more important than ever to ensure the organization’s right to exist. Think of the major problems and the sometimes years-long search for a good strategy by
Successful healthcare marketing revolves around vision and action The healthcare sector has changed considerably in recent years and that requires healthcare organizations to take a different course with more market orientation, entrepreneurship and agility. But the implementation of health care marketing turns out to be more difficult than expected. It’s about vision and action. Difficult
The healthcare organization of the future The healthcare organization of the future has an external view and is extremely market and customer driven. They are strategically agile, work customer-driven, take the lead in networking and cooperation and form a platform for customers, employees and stakeholders, making smart use of new technological possibilities. Below we lift
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