Whichever medium, platform or means you choose, be aware that marketing is a continuous process . You’re never done with it. Marketing is a recurring task that needs to be refreshed on an almost daily basis. If you choose to do everything yourself, keep this in mind in your workload and schedule. Things done don’t take time . In other words: a potential customer that you have chased away will not come by again a month later to see if you now look better. Especially as a starting SME it is important to tackle your marketing properly, professionally and seriously in one go. You often don’t get a second chance.
Why Digital Ananth
Web & Digital Marketing Consultant
THEREFORE, CHOOSE DIGITAL ANANTH
With more than 2,000 successful completed projects in the bag, I am well equipped to be your right hand on the journey towards digital success. I speak a language without fine subject concepts, and I take responsibility so you can focus on the rest of your business.
WHO AM I?
DIGITAL MARKETING PROFESSIONAL // OWNER.
I am Ananth, a lover of digital marketing and the face behind DigitalAnanth.
With practical experience in very diverse industries and a scientific background in Computer science, Communication & Digital Marketing, I am happy to help you discover new digital opportunities and achieve unprecedented goals. With a no-nonsense and personal approach, I go for growth together!
Marketing is a profession
Unfortunately, there is a persistent misconception in most of the places that 'everyone' can keep a blog or website and do marketing via social media. You don't just become a car mechanic or physiotherapist without knowledge, so why become a marketer? It is distressing how fine, skilled professionals sometimes skilfully kill the potential of their own small business by being amateurish with their own marketing. Bad marketing leads to little exposure, few leads and low conversion. No matter how good you are at your job, no one thrives without customers.
START TODAY WITH BETTER ONLINE MARKETING!
As an entrepreneur you are always busy. Just leave the marketing to me so you can focus on your work. This way we both do what we enjoy the most.
Get acquainted without obligation? Request a free consultation for your website development and marketing. Don't feel bad, just do it.
CORE BELIEF PILLARS
I believe that every company, regardless of size and budget, can have an excellent digital marketing policy. That’s why I like to work with small and medium-sized entrepreneurs, to show that huge budgets are not necessary for digital success.
FOR A BETTER WORLD
LEAVE AN IMPACT
BY SUPPORTING HEALTHCARE PROFESSIONALS.
We believe that by supporting healthcare professionals and providers, we contribute to building a better world, where access to quality healthcare is paramount. Your dedication, expertise, and compassion inspire us to continuously improve our services and provide you with the tools and strategies needed to succeed in today’s digital age.
Supporting healthcare professionals and providers is of utmost importance for creating a better world and leaving a positive impact on society. Here’s why:
Quality Healthcare, Accessible Care, Improved Health Outcomes, Medical Innovation and Research, Public Health Preparedness, Collaborative Care, Health Equity & Global Impact.
supporting healthcare professionals and providers is vital for creating a better world. It leads to improved healthcare access, better health outcomes, medical innovation, economic growth, and a more equitable and prepared healthcare system. Together, we can make a significant difference in the lives of individuals and communities, leaving a lasting impact on the world we live in.
UNLOCK YOUR
GROWTH POTENTIAL
WITH
DIGITAL ANANTH
Unlock your growth potential with Digital Ananth and position yourself as a leader in your specialty.
Harness the power of strategic marketing strategies to propel your healthcare practice to new heights. By investing in healthcare marketing, you can expand your reach, attract more patients, establish a strong brand presence, stand out from the competition, enhance patient engagement, and foster long-lasting relationships with your patients.
Healthcare professionals face several challenges when it comes to marketing.
Here are some of the key challenges they encounter:
Time Constraints, Lack of Marketing Expertise, Regulatory Compliance, Limited Budget, Maintaining Professionalism and Ethical Standards, Adapting to Digital Transformation, Competing in a Crowded Marketplace, Building Patient Trust and Engagement
Overcoming these challenges requires a strategic approach, a willingness to adapt, and potentially seeking assistance from healthcare marketing experts like Digital Ananth who can navigate the complexities of the industry and develop effective marketing strategies tailored to healthcare professionals’ needs.
UNLOCK YOUR
GROWTH POTENTIAL
WITH
DIGITAL ANANTH
Unlock your growth potential with Digital Ananth and position yourself as a leader in your specialty.
Harness the power of strategic marketing strategies to propel your healthcare practice to new heights. By investing in healthcare marketing, you can expand your reach, attract more patients, establish a strong brand presence, stand out from the competition, enhance patient engagement, and foster long-lasting relationships with your patients.
Healthcare professionals face several challenges when it comes to marketing.
Here are some of the key challenges they encounter:
Time Constraints, Lack of Marketing Expertise, Regulatory Compliance, Limited Budget, Maintaining Professionalism and Ethical Standards, Adapting to Digital Transformation, Competing in a Crowded Marketplace, Building Patient Trust and Engagement
Overcoming these challenges requires a strategic approach, a willingness to adapt, and potentially seeking assistance from healthcare marketing experts like Digital Ananth who can navigate the complexities of the industry and develop effective marketing strategies tailored to healthcare professionals’ needs.
FOR A BETTER NATION
LEAVE AN IMPACT
BY SUPPORTING SMALL BUSINESSES.
Small and medium-sized enterprises (SMEs) are the foundation of the Indian economy. SMEs are the most important pillar for employment and important for the quality of life in towns and cities. SMEs provide employment to about 110 million persons in India and contribute to approximately 50 percent of overall exports from India. Many entrepreneurs face challenges such as sustainability, digitization, financing and finding sufficiently trained personnel.
Sole proprietorships and Main Street businesses, for their part, can provide a critical pathway to economic mobility. And while Main Street may not create a lot of net new jobs, it does employ a large number of people. These businesses are also the restaurants, shops, and storefronts that shape and reflect a community’s identity and values.
Each type of small business matters for different reasons. The key is to remember that what helps one group will not necessarily have the equal or any impact for another. Praise for small businesses is warranted because of the role they play in driving an innovative and competitive economy and promoting social mobility, but when it comes to helping them succeed it’s essential to avoid treating them all the same way.
SMEs are diverse and so are their needs. That is why the DigitalAnanth is concluding providing support to the small business community in India to strengthen the business climate.
UNLOCK YOUR
GROWTH POTENTIAL
WITH
DIGITAL ANANTH
Acquiring new customers is and remains a time-consuming and sometimes tedious job for many entrepreneurs in the SME segment. After all, you often became an SME because you love your job and are good at it. To tap into new customers, however, you have to tap something else: marketing. But how do you do that? How can you grow as an SME, what forms of marketing do you need for this and which forms are better to ignore?
Choosing the right marketing services that perfectly match your products and services is vital to growing your business. After all, you want to (be able to) reach your target group and leave the right impression with that target group. However, finding the perfect marketing mix for your company can be like looking for a needle in a haystack, especially if you don’t have a lot of marketing knowledge yourself.
Many smaller entrepreneurs focus exclusively on online marketing. That’s a logical choice, because it’s often free, you can do it from your own office and the internet is almost bursting at the seams with online marketing tips. Creating a few social media accounts and writing a blog now and then, surely everyone can do that…?
UNLOCK YOUR
GROWTH POTENTIAL
WITH
DIGITAL ANANTH
Acquiring new customers is and remains a time-consuming and sometimes tedious job for many entrepreneurs in the SME segment. After all, you often became an SME because you love your job and are good at it. To tap into new customers, however, you have to tap something else: marketing. But how do you do that? How can you grow as an SME, what forms of marketing do you need for this and which forms are better to ignore?
Choosing the right marketing services that perfectly match your products and services is vital to growing your business. After all, you want to (be able to) reach your target group and leave the right impression with that target group. However, finding the perfect marketing mix for your company can be like looking for a needle in a haystack, especially if you don’t have a lot of marketing knowledge yourself.
Many smaller entrepreneurs focus exclusively on online marketing. That’s a logical choice, because it’s often free, you can do it from your own office and the internet is almost bursting at the seams with online marketing tips. Creating a few social media accounts and writing a blog now and then, surely everyone can do that…?
MARKETING OPPORTUNITIES FOR SME'S
Although finding the perfect marketing mix requires a lot of precision and is really a profession in its own right, there are some tips that can help you get a better grip on your own marketing campaigns, even if you choose to outsource them:
Optimize marketing resources
Marketing strategy
Every good marketing campaign starts with a solid strategy. Many successful SMEs choose to hire a marketing consultant for marketing advice . With the help of a marketing consultant, you can bring focus and coherence to your campaign, which often runs over a longer period of time and through different media and platforms. It is very important, despite the multitude of expressions and platforms, to always address your target group in the right way with a uniform story. A marketing consultant can support you in all aspects from the very beginning.
Embrace competition
Online marketing is a necessity for every SME with growth ambition: the online presence of your target group is growing. Is online marketing not or only a limited part of your business? Chances are that your competitors will run off with your potential customers. Simply because they are well found online and have worked on their visibility. By investing in online marketing, your company will also be visible to potential customers and you will not miss any sales opportunities.
Would you like to know more about your online proposition? I enjoy helping you with this. That is why I am an high-quality full-service online marketing consultant from India. I help ambitious SMEs to grow and innovate. So contact me quickly!
Digital Ananth
START YOUR DIGITAL JOURNEY WITH ME
I work with entrepreneurs in the SME sector. Entrepreneurs who are ambitious and enthusiastic, but do not make optimal use of all marketing opportunities due to a lack of knowledge and time. I help those entrepreneurs to take advantage of the opportunities. Do you recognize yourself in the questions below? Then let’s talk about what I can do for you.
- Why does my website/e-commerce not generate (new) customers?
- I don’t understand social media, should I do something with it?
- How do I find out what my ad campaigns are getting me?
- How much money should I spend on my marketing?
- How do I update my website?
- What should I do with Google Analytics, Google Tags, Google My Business?
- How do I make online business fun if I have nothing to do with it?
I hear it from many SMEs: how can I compete with the ‘big boys’ and how can I do that with a limited budget? The answer to these questions is short, but powerful: with an online marketing strategy . This approach enables you to improve the online presence and findability of your company without an extensive sales and marketing apparatus . This way you increase the brand awareness of your company and boost your company turnover. Also create a complete tailor-made plan for you that will give you insight into:
- How to acquire new customers with brand establishment
- Where your target audience can be found online
- What all digital platforms are important for your business communication
- How to optimally organize your website and social media
- How to score better in Google through SEO and SEA
- How to respond smartly to changes and new developments
FREQUENTLY ASKED QUESTIONS
The way of doing business has changed overnight for many entrepreneurs. It is suddenly clear why it is so important to be able to serve your customers via digital channels as well. Working from home suddenly seems to be very normal and the way to keep things running is by using digital channels. But before the corona crisis, the importance of digital marketing seemed to be lacking for many SMEs. SME Benchmark in showed that no less than 44% of SMEs see their website as a ‘business card’ and 70% have no or limited insight into the daily number of website visitors. I find these statistics shocking, but also understandable.
The lack of knowledge and focus within organizations seems to be the main culprit. Hiring a full-time experienced marketer or using an agency is not feasible for many SMEs. But that is no excuse not to work on your digital position. From my own experience I believe that every business can have a strong digital presence. This starts with setting goals and a solid digital strategy, which is often already a major challenge. It is very easy to get lost in the huge landscape of complicated terms and digital marketing tools. As a consultant, I am happy to help you on your way to develop a digital strategy and action plan that is suitable for your business.
Who do I target my marketing activities at? Is my website good enough? How can I be found by my customers? How do I get higher in Google? Which ‘digital marketing tools’ do I need? Questions that every entrepreneur asks themselves at some point. To get answers to these questions, it is essential to work with a digital marketing specialist who pays a lot of attention to your company and situation.
If there is a strategy with suitable digital goals for your company on the table, you can determine which activities form the basis of your ‘marketing policy’. You determine these activities by investigating where your opportunities lie. Do people search a lot for a product or service that you offer? Then use Google SEA/SEO. Do you have a complex product or service that requires explanation? Then use email marketing and create high-quality landing pages on your website. Once your foundation is established, you can create a plan and goals that will keep you focused and determine what you need to do when to achieve your goals.
As a freelance consultant, it would probably be expected that my advice would be to outsource digital marketing, but that’s not always the case. Hiring a full-time marketer with experience is often a good option, but often too high a cost item. Also entails other disadvantages in addition to high costs. For example, you often do not have time to go through the progress and strategy . While in marketing it is essential that you have to pay attention to your unique company and its customer.
The complete outsourcing of digital marketing to a consultant would always be a feasible option as costs are tailor made as per your requirement and everything is taken care by the professional. You don’t have to get involved in the execution and monitoring activities, weekly and monthly reports would be sufficient for getting insights regarding ongoing progress.
DIGITAL SOLUTIONS FOR BUSINESS HEROS
Consulting real heros to fix their business problems.
WAN'T TO DISCUSS ABOUT YOUR DIGITAL SOLUTIONS
BRAND'S I'VE WORKED WITH
I have been fortunate to work with several exciting brands throughout my 22 years in web & digital marketing.
Here is a small sample of the many companies I have solved tasks for – either as a consultant, marketer or employee.
3M
IBM
IIITB
ICICI INFOTECH
MINDTREE
ING VYSYA
BHARAT GAS
ELBIT DIAGNOSTICS
BFW
SILVER SOFTWARE
MICO BOSCH
ACHARYA INSTITUTES
CLIENT'S THOUGHTS
We had a rebranding assignment to do, and it had to be done quickly for our client. Ananth managed it creatively and painlessly. He foresaw challenges that won us time and the task was accomplished satisfactorily. We will definitely collaborate with Digital Ananth again in the coming time ahead. Highly recommend his services for quick time quality lovers.
We had a good collaboration with Digital Ananth, who is both skilled at handling all the practicalities of our Social media marketig and at inspiring us with the latest opportunities in online marketing. He respond quickly to our wishes and is good at managing our budgets and getting the most out of them. He is a true professional that I have great confidence in
LATEST ARTICLES
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CERTIFIED FROM ELITE INSTITUTIONS
Education is the passport to the future, for tomorrow belongs to those who prepare for it today.
I have been fortunate enough to be part of some of the Premium management institutes for getting qualified in Digital Marketing. During my learning journey, Had great learning environment and taught by world class faculty. Below are few of my qualifications gained from premium institutions of India.
I AM DIGITAL ANANTH
Online marketing consultant in Bangalore – INDIA
Growth is essential for businesses. That’s why DigitalAnanth offers the support you need to grow your business. With targeted goals and a concrete plan of action, I ensure more visitors, more customers and more turnover.
I do this both nationally and internationally, from large ecommerce projects to sending a newsletter. By using the right resources, your growth process is stimulated and I achieve your goals together. Achieving growth is in my roots.
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