Web & Digital Marketing Consultant

There are three responses to a piece of design – yes, no, and WOW!.

Wow is the one to aim for.

Graphic Design. My career in design started in the year 1999. Looking back, graphic design turned out to be a kind of ‘key skill’ for me, providing access to and reinforcing all my later design disciplines. On this page I explain what graphic design is, what a graphic designer does, and how I apply my knowledge of graphic design on a daily basis.

Graphic design plays a huge role in the organization and transformation of messages. Within the Graphic Design arena, we are examining and experimenting with the ways in which we can communicate with visual languages.

The foundation of this segment is formed by the core subjects that I believe are valuable for a practice as a graphic designer: editorial design, image, typography and theory. I approach this area in a conceptual and playful way, using both analog and digital techniques.

An A4 with black text in the Calibri font with font size 11, which is what most people consider a ‘standard document’. But is that still the standard? Nowadays texts and documents are visually dressed in all kinds of ways; and that’s exactly what graphic design is all about. But what actually is a graphic design.

What do you think about a graphic design?

Officially, a graphic designer often takes care of the graphic design of printed matter and other physical products. Think for example of corporate identity printed matter (such as business cards, envelopes, letterhead, etc.) but also book covers, brochures, CD covers (remember them?), company clothing, promotional gifts and more. But; Since I started my graphic design in year 1999, websites and digital products have increasingly come under the heading of graphic design, broadening (and blurring) the definition. I myself count all my digital design work under Visual Design . Visual Design is a broader field that includes knowledge of graphic design, user interface design, user experience design , identity design and branding .fall under. Think of it as ‘graphic design deluxe’. Because digital design is often interactive, by definition other fields are involved, such as user-friendliness , scalability (in connection with the arrival of the smartphone) and interaction design . This extra layer of psychology is, in my view, required as soon as you start working with interactive design work.

A graphic design is – certainly in view of the developments in the current digital landscape – an extensive concept. There are many different types of texts and documents that lend themselves to graphic design, including:

Physical products:
– business texts , such as annual reports
– promotional materials , such as billboards
– printed matter , such as flyers , brochures , folders , posters , magazines and packaging

Digital products:
– websites
– social media posts
– online advertisements
– newsletters

A graphic design is inextricably linked with the typography and layout of a text or document. Graphic design creates a certain continuity between textual and graphic elements, which supports the message or purpose of the text. There are various graphic elements that you can use to visually dress up a text, such as use of color , fonts , font size, illustrations, photos , frames, areas and margins .

What are the goals of graphic design

Broadly speaking, there are three text goals that can form the basis of a graphic design: activating, informing and convincing. The text itself does not need to be adapted by a graphic designer, it mainly revolves around the purpose of the text. Graphic design allows you to further elaborate the message or purpose of a text and thus change the impact of a text. For example, a graphic design can be used to increase the readability, accessibility and attractiveness of a text. A text that is designed in a strict way looks more professional, provides variety in the document and is able to stimulate the reader’s curiosity.

What does a graphic designer do?

The field of work of a graphic designer has expanded greatly due to the digital developments of recent years. In short, a graphic designer is concerned with the graphic elements already mentioned and tries to steer graphically towards the (communication) purpose of the text. For this, a graphic designer immerses himself in the essence or message of the text and in the most important information. The text is ultimately structured and designed on the basis of this. In addition to the target group, the communication goal and the message of the text, the designer or designer must sometimes take into account certain wishes or design requirements that a client has.

What role does graphic design play in communication?

The key application of rules in graphics designs.

Graphic design takes over where words fail. Whether it’s eye-catching illustrations on websites or a great logo on products or printed matter, a good graphic designer specializes in creating a positive first impression on your customer base. In addition, graphic designs are universally understandable because they are independent of different languages.

Say it with color
Research indicates that customers subconsciously form a judgment within 90 seconds of seeing a product. Between 62% and 90% of that judgment would be based on color . These effects of color are extensively analyzed in the world of color marketing. For example, color can increase the brand awareness of your product or company and increase the customer’s memory capacity regarding your product or company. Further more, the use of specific colors is linked to different emotions. That’s why we recommend that you sit down with a graphic designer to think about which colors best apply to the corporate image you want to project.

Get over the writing
After choosing the right colors, your graphic designer will have to think about selecting the right font. Broadly speaking, fonts fall into two categories, serif fonts, also called “serifs”, and sans-serif fonts, also called “sans-serifs”. serif fonts radiate seriousness and confidence, while sans serif fonts look more modern and younger. Of course, a sans serif font can also be used to convey seriousness and confidence, and a serif font can be used for a young, playful organization. So be sure to pay attention when you select a font in consultation with your graphic designer.

Find your iconic logo
Just like the already mentioned graphic elements of color and font, an excellent logo contributes to making the right first impression. A logo allows your company to be recognizable without explicitly mentioning your company name. Here too, a graphic designer offers clear added value, as he has the right skillset to design a logo that stands out. When developing a logo, some “soft rules” apply, as is the case with fonts. First and foremost, keep it simple, as an overly complex logo can lead to ambiguity among your customers. It is best to limit your use of color to three colors. This ensures the chance that your logo is always correctly displayed on printed matter.

Style of the house
If your company were a person, your corporate identity would represent that person’s identity card. A house style simply comprises a number of rules about how you wish to visually profile your company to the outside world. In concrete terms, the identity card summarizes the elements already discussed, such as the use of color, fonts and logos, into one coherent whole. Such rules preserve the coherence of your communication and prevent misapplications of the created style.

Digital marriage


of companies invest in design for brand differentiation
of marketers rate visual content as very important
of readership is improved by color
of people say the visual dimension is the number one influencing factor affecting purchasing decisions
Human brains process visual data 60,000 times faster.

The importance of graphic design in digital marketing.

Graphic Designing for digital platforms.

Graphically responsible design is the most powerful art in 2020. This form of design has breathed new life into digital marketing. The modern art form has added a contemporary flair to any company’s advertising profile. It acts as an important component to build brand awareness. In addition, also to influence the decision-making process of the customer. Until recently, many entrepreneurs did not understand the importance of graphic design. The same also applies to graphically responsible design and advertising. Now there is tremendous interest as the two industries become inseparable. This article will look at the concept of graphically responsible design. The role it plays in the digital marketing world will also be highlighted.

What is graphically responsible design?
A graphic design communicates ideas or messages in a visual way. It can be used by any type of industry. This is to convey complicated information in a digestible way. It is therefore important that graphically responsible design is done. You cannot afford to cause more damage to the company through your design. Your design should bring the company more profit.

Graphic design is thus the profession to create visual content and to convey messages. Graphic designers make use of images and typography, among other things. With this they try to meet specific needs of users. They apply visual hierarchy and page layout techniques. They also pay attention to how elements appear in interactive designs. This is mainly to optimize the user experience. ‘

How essential is graphic design for digital marketing?
A great design is not only clear, but also transparent. As an entrepreneur, you will certainly be proud of your company. Shouldn’t your images reflect that too? Showing up to a red carpet in your sweatpants? No. You dress to impress. Likewise, graphic designs are your company’s red carpet outfit. Here are some compelling reasons why graphic design is essential. This is especially true for digital marketing.

Build your own unique identity or brand
Have you decided to hire a designer or a graphic design company? Then you can determine your own unique tone and style. You can also distinguish yourself from the competition. As a result, customers and potential customers will also become more familiar with your brand. So you can stand out from the crowd.

Graphic design can convey a message better than words!
A picture says more than a thousand words. This couldn’t be more true. Graphic design is important for any business. Especially if you want to make a positive and long-lasting impression as a company. Is it about spreading the message about your company? Then the design gets the attention first and then the words. Together they convey a powerful message. For example, in the Apple logo, there is not even a slogan. However, the design speaks better than words for the brand. See again the importance of graphically responsible design.

Improve sales
It’s no surprise that humans are visual creatures. That is why people are attracted to uniquely designed objects. To get the message across it is best to use quality designs. This will help customers know that you provide high-quality products or services. Such impressions arise when, for example, they are shown a unique logo design. Even if they see a business card and a well-thought-out company profile.

Making materials for sale is always critical. However, it requires a lot of planning. Brand positioning must be taken into account. The design must also meet ethical requirements. It is essential that the sales materials are simple. They should directly express the brand and intent of the material.

Deliver brand message
Graphic designers play an important role. They need to convey the brand message of your product or service in unique ways. A good graphic designer can communicate your offer. He can do this in the form of reports, charts and illustrations. Plus, a good creative agency can do wonders for your brand. It can propel your brand to a great extent.

Graphics trump languages

Consider a blog for example. People can only read this blog if they have a good command of the english language. But whatever their primary language, people can understand themes and images. The same goes for any kind of image or visual aid. The Internet removes most geographic barriers. So it is important to appeal to a multilingual audience. Graphic design is one of the best ways to achieve this.

How to use graphic design in digital marketing?

In 2020, graphically responsible design in the field of digital marketing is on the rise. The demand for designers who specialize in this is also increasing. Are you looking for a team to get the job done? Then you need to know what types of graphic designs are widely used. Especially in the field of digital marketing. This allows you to find the right specialist you need.

Visual identity or branding graphic design
A visual identity communicates the personality, memories, emotions and experience of a brand. It acts as the face behind the brand. It also conveys important messages to the public. So there are designers who are specialized in designing visual identity. They will create advertisements that represent the personality of the brand. You can also think of logos, typography, color palettes and image libraries.

Advertising and Marketing Graphic Design
Companies invest in marketing efforts to influence the decision-making process of their target audience. There are Designers, who create images for advertising and marketing purposes. These work directly with decision makers and marketing professionals. Some examples of graphic designs for advertising and marketing are:

Images for websites and blogs
Postcards and flyers
Brochures (print and digital)
Annual Reports
PowerPoint presentations
Email Marketing Templates
Social Media Ads and Banners
Retarget ad images

User interface graphic design
User interface graphic design is also known as digital design. These designs are made to be viewed on a screen. Designers creating such types of images will focus on many visual elements. You can think of size, color and placement of CTA. This is to offer your target group a good digital experience. Some examples of user interface graphic design are:

App design
3D modeling
Theme design (WordPress, Magento, Shopify)
Game interfaces
Web page design

Motion graphic design
Motion graphic design is widely used by TV and film. In 2020, this art form is accessible to everyone at an affordable price. It is one of the most widely used design formats on all digital platforms. Some examples of moving graphic designs are:

Digital Ads
Trailers and presentations
Animated Logos
Instructional Videos
Promotional Videos

Industries that need graphic designers
You probably know that graphic design is required for corporate branding. Also for advice, marketing, publication and web design. But there are other industries that need the help of graphic designers such as schools, fashion, mobile apps and e-commerce. It also includes travel, tourism, government agencies, packaging and software development companies.

So the importance of graphic designers is there for every sector in the world. If you run a small farm that sells jarred apples, the label on the jar is a graphic design. This also applies if you run a Fortune 500 company that sells gadgets. The advertisements and packaging design are also the result of a graphic design. Graphic design is everywhere. There you can also see why graphically responsible design is of eminent importance.

Latest Graphic Design Trends to Boost Digital Marketing
Promoting your business in the online world can be a challenging task. You must follow modern trends in graphically responsible design. By applying them further you can make designing much easier. Get in touch with me


Design is a creative discipline. Get the best for for your organization

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Branding and Visual Identity services.


The largest — almost all-encompassing — circle of the diagram is that of Branding. At Branding, the character of a brand is thought out. Which then gives direction to, among other things, all design decisions in a project.

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Designing a visual identity is called Identity Design. A visual identity is in fact the visual character by which you recognize a company or organization. This consists of a combination of the logo, colors, shapes, fonts, etc.

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Graphic Design focuses on designing visual communication that aims to achieve a certain effect on the viewer. It is a way of visually conveying ideas. This is the oldest concept and because the term is very broad, there is a lot of overlap with other designs.

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The term ‘house style’ is explained in several ways. A classic definition of the term refers to ‘the products to which a company’s visual identity is applied’. Think of business cards, stationery, folders, etc. The visual style of an organization or company, And for purely designing such a visual identity I use the term Identity Design.

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Usability is a discipline that deals with the user-friendliness of products. And in the case of my branch of sport, it focuses specifically on the user-friendliness of websites and apps. It mainly deals with whether a website or app is easy to understand and use.

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When you design a logo, you are essentially designing the visual figurehead of a company. It is the point of recognition for companies and nothing is reflected in visual expressions as much as the logo. Logo design is an extremely important and defining sub-discipline of Identity Design.

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Interaction design focuses on inventing and designing the interaction between a user and a product or service. Often this is a website or app. And this discipline focuses on how a user controls and influences them.

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