SEO PLANNING AND STRATEGY

By developing an SEO plan of approach , it becomes clear which points for improvement with the greatest impact on organic findability can be tackled first. The goal of this action plan is to make the website rank for the right keywords in the organic results of search engines. These are the search terms that potential visitors use to search for your products/services and that match your products/services page on the website. The great thing about SEO is that there are no extra costs when high positions are achieved in the search results, unlike SEA. With a strong SEO plan you will lead more relevant visitors to the website every day without extra costs.

A good strategy is unique and fits perfectly with the objectives that you as an ambitious entrepreneur have in mind. In addition, an SEO plan must be tailor-made for your website. After all, no website is the same and with every website there are other major opportunities that can be capitalized on. By engaging specialists who have the right knowledge and experience, you can be sure that you will receive the right SEO plan that fits perfectly with you and your website/webshop. These specialists delve into your website and discuss with you which goals and matters are most important to you. In addition, they delve into your target group and see which search terms they use when they search for your products and/or services, which serves as input for the SEO texts.

What I see happening a lot is that most entrepreneurs start writing a lot of content themselves, but after a few months find out that they are not yet easy to find. On the one hand they lack a plan and on the other hand they lack knowledge. If you do not know exactly which keywords and/or phrases are important and what is searched for a lot, it is difficult for you to rank at the top of Google for these specific searches.

You will not achieve your goal without an SEO strategy

It makes perfect sense that you would like to be at the top of Google. A good position in a search engine ensures more website visitors and therefore more leads and more buying customers. In addition, a certain degree of authority appears from a high display in the search results and this makes it easier to win the trust of your customers.

In addition, Search Engine Optimization is a free way to continue marketing and work on your visibility, with the aim of gaining more customers. It doesn’t cost any money to get first place in Google. (In addition to paying an SEO expert .) Almost all other ways to get in the picture with your target group are paid, such as advertising in Google or on social media.

But without an SEO strategy you will not manage to rank high organically in Google. You need to know exactly what you are doing and why. Otherwise, there is a good chance that the desired result will not be forthcoming or you will even receive a penalty from Google.

You need rock solid content

Once it is clear which words and sentences are important, most people succeed in writing good content for them. But then it may still be the case that some keywords are insufficiently applied, so that other websites gain in authority.

It is also important not to lose sight of the reader. After all, you still write for the visitor and only then for the search engine. In this way you are more concerned with the added value of the text and that is also something that search engines find important.

In other words, it is a real art to write readable content on the one hand and to process the important keywords in the right amount and in the right place on the other. You are constantly looking for a happy medium.

You need technical knowledge

Other aspects within an SEO strategy are all about expertise. It’s really about techniques. For example, I will check whether the technical side of your website is correct and whether the search engines have no trouble reading and indexing all the content on your website.

There are various ways to find out whether Google finds your website interesting enough and whether it meets all technical aspects. But these automatic reports also use a lot of technical jargon. It is therefore not surprising if you do not understand exactly what needs to be adjusted. An SEO expert is working on this every day and will arrange it for you in no time.

You need external websites

In addition, not all important factors are within your reach. Search engines also value evidence from others. They would like to see other websites also redirect to your website. On the one hand, this is a matter of authority and on the other hand, it can also generate more website traffic. Also with this part it is very important that you know what you are doing and on which sites you have links placed.

Now that you know that an SEO strategy is extremely important, you naturally want to know what the components of a solid SEO strategy are.

I have already touched on the various components within a strategy for SEO a few times, but I will explain them a little further. A solid SEO strategy is mainly about content, technology and link building.

content
When I talk about content, it concerns all written texts and images on your website. In our content research, I do extensive research on the important keywords. In our keyword research I mainly focus on keywords within a niche . These are words that are usually slightly less searched for, but which also have less competition. In other words: small steps with big gains.

I think it is very important to look at low hanging fruit. Think of keywords with which your website ranks between position 4 and 25. With a few minor adjustments, I can easily get your website in the top 3, top 5 or top 10 search results. This way you as a customer see the results of our cooperation as quickly as possible.

In addition, it is also important to see which keywords are even more relevant. So that I know exactly what I are going to focus on, as soon as the first keywords are scored. SEO is a real long-term investment.

Technical
In addition to content, it is extremely important to look at the technology behind the website. Search engines value things like: is a website easy to read on a smartphone? Does the website load quickly? And is it clear to the visitor where he can get the answer to his question? All important things to keep in mind.

In our research, I look at hundreds of technical factors that influence your ranking in the search engine. Then our experts will get to work solving all the problems, so that it is no longer a problem for search engines to read and index your website. Nothing stands in the way of the findability of your website anymore.

Link building
If everything is right, the content and the technology, then it is time to work on structure within the website and gain authority through other websites. Search engines are like people, they also like to receive references. Our team will work to recruit qualitative backlinks and also to use internal links within your own website.

I focus on looking for websites within your niche. With this I ensure that on the one hand the authority of your website is increased and on the other hand links on relevant website can also ensure more traffic to your website. But basically backlinks provide more reliability around the content on your website.

However, this is not a matter of simply getting links from other websites. It also has everything to do with conducting a competitor analysis. In order to rank higher in the search engine, you will have to beat those who are now in the places above you. In our analysis I look at how much authority your competitors’ websites have and from this I can draw a conclusion about how many backlinks I need within your website and important pages.

The ‘problem’ with link building is that it used to be a lot of abuse. As a result, search engines such as Google have set up extra rules and are keeping an eye out to nip abuse around link building in the bud. It is therefore important to use so-called ‘white hat’ backlinks and various solid link building strategies. In all other cases, Google will penalize your website, which will only make you less findable.