CONTENT MARKETING

With good and relevant content you can bind customers to your organization. This means that content marketing has a crucial role in every online campaign. Digital Ananth has extensive experience in the field of content marketing. Discover how content marketing works, in which forms it is used and what it yields.

Content marketing encompasses all marketing activities in the field of content that are used to support the communication objectives. This can be anything: texts, images, videos, banners, infographics, newsletters, but also podcasts and influencer marketing are part of the content marketing arsenal. The above content types are expressed through every possible online marketing channel. From SEO to SEA and from social media to websites, blogs and eCommerce. In this way, content forms the proverbial common thread in every online marketing strategy.

In content marketing, it is crucial that the content appeals to the target group(s). A first important step in setting up a content marketing strategy is to define the intended target group. Through content, a connection is made with the target group to entice them to take the (next) step in the marketing funnel.

What does content marketing deliver?

• When content marketing is used properly, you can attract relevant new customers with it.
• Content marketing contributes to the findability of your website in search engines.
• Content marketing ensures more traffic to your website and online channels.
• With content marketing, you build a strong brand and become a thought leader within your industry.
• Recipients become ambassadors for your brand.
• Ultimately, the goal is to generate more sales, but that starts with generating interest and responding to the needs of your target audience.

It can be quite frustrating when it does not spill over with visitors to your website or likes, comments and followers on social media.
This is often due to the fact that your content does not reach the customers or that they do not find the content relevant enough. For this reason, there are a number of digital rules of the game that must be complied with in the work with content marketing. It is therefore a time-consuming discipline that requires a constant focus.

From the cobbler on the corner to everyday word of mouth: everything and everyone is online. Strong content is therefore becoming more important by the minute. Still, enough companies do not use this or miss the point. A shame, because good content makes a difference. If you regularly write relevant content that really helps the visitor, you will be seen as a reliable expert in your field in no time.

The internet is chock full of content. Millions of messages, videos and images are scrolled through every day. How do you, as a brand, still stand out among these mountains of output? It’s actually quite simple: you can only make a difference with good content and a progressive design. Quality is crucial here.

Organizations distinguish themselves by the story they tell. Both in practice and from literature it appears that only through a well-developed brand identity and a strong design people commit themselves to an organization. People choose organizations based on personality: a brand that appeals to and inspires them.

From a strategic masterpiece to a powerful design
As a picture maker, hobbyist, ‘creabea’ or graphic designer you are busy with designs all day long. This is often an important part of your brand’s visual communication. The moment you as a company think: “where is the make-it-better button?!” A designer comes to look around the corner. (Yes, they’re still humans) Visually conveying a message and feeling is what a designer is concerned with. The ideal connection to the strategic piece!

The eye wants something too!
Healthy benefits? Yes, of course! And we’re not talking about a strict diet, but about how a design can strengthen your brand story. This can be done in different shapes and pixels (read: sizes). From sharpening your own house style and brand identity to creating social content, email marketing, web design, white papers and landing pages. We ensure that your brand stands out in the digital Amazon region called: the internet (sometimes you can’t see the forest for all the trees).

With me you will find all expertise under one roof. In this way I design beautiful, fast and effective websites and eCommerce, the foundation is laid for an unambiguous house style, but we also focus on storytelling.

The benefits of content marketing

• Growth in brand awareness, visitors and conversions.
• Better online findability.
• Become an authority in your field.
• Create brand awareness.
• Profit from the investment for a long time.

Is your company ready for a major online cleaning or do you need new content ? I seize both challenges with both hands to give your content marketing a mega boost!

B2B Content audit

Your website, different types of presentations, white papers, brochures and datasheets, … there is a lot of sales support material circulating in your company. But to what extent do they consistently substantiate your B2B story and effectively support the sales conversation?

• I design a customer-oriented and efficient content strategy:
• I analyze your sales support resources and what additional content is available internally – sometimes only in the minds of the employees.
• I convert this into compelling, valuable content for potential customers.
• I look at how you can bring your content to your target group more efficiently by targeting it better and sharing it through different channels.
• I provide recommendations to reinforce your message. Because with a clear structure and sales pitch you increase the chance of success.

B2B content factory
B2B content is broader than technical datasheets and product slogans. If you want to inspire your customer to make new purchases and to unburden them when using your solution, you have to dig deeper. Beyond silos in your organization, and beyond non-binding chitchat. In order to continue to communicate in an effective and consistent way, it is best to set up a content factory.

I let your content factory render:

• I start from a good content strategy, tailored to the buyer journey of your customers. We determine the right tone of voice.
• I add creative angles so you can communicate in a consistent and lasting way.
• I ensure a continuous flow of useful content thanks to the deployment and involvement of your employees.
• Digital Ananth is capable of translating difficult technical messages into clarifying white papers, key note and sales presentations, blogs, reference cases, brochures, technical sheets and proof of concepts.

Creative campaigns

Technical information doesn’t have to be boring. A network drawing or a product guide can be surprisingly enlightening in all simplicity. Even sexy, if you will. Moreover, B2B stories can tolerate some emotion and out-of-the-box creativity. Especially when it comes to innovative concepts or purchasing decisions that have a significant impact on the customer’s business. Feel free to surprise us every now and then to highlight your value.

Do you dare to surprise your target group with me?

• I critically and creatively examine your existing material (manuals, datasheets, etc.), simplify it and place the right emphasis.
• I develop a graphic style with building blocks that are easy to use on different carriers, from email signature to exhibition stand.
• I think in terms of campaigns (print and online ads, direct mailings, events, …) and look for surprising ways to put your message in the spotlight.
• Digital Ananth takes care of the project from A to Z: we determine the concept together, take care of copy, design and production in print, online, (animation) video, events, …